Exploring the Relationship between Consumer Knowledge and Skepticism towards Pro-Environmental Advertising: An Empirical Investigation

J Lee, HJ Cheong - KOME: AN INTERNATIONAL JOURNAL OF PURE …, 2024 - real.mtak.hu
This study investigates the potential impact of consumer knowledge on inclination toward
skepticism about pro-environmental advertising. Using the Persuasion Knowledge Model …
相关文章

Exploring the Relationship between Consumer Knowledge and Skepticism towards Pro-Environmental Advertising: An Empirical Investigation

L Jinhee, CH Jun - KOME, 2024 - folyoirat.ludovika.hu
This study investigates the potential impact of consumer knowledge on inclination toward
skepticism about pro-environmental advertising. Using the Persuasion Knowledge Model …

[引用][C] Exploring the Relationship between Consumer Knowledge and Skepticism towards Pro-Environmental Advertising: An Empirical Investigation

L Jinhee, CH Jun - 2024