Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands

HM Kong, A Witmaier, E Ko - Journal of Business Research, 2021 - Elsevier
Abstract German and South Korean cultural groups are examined in two studies to
demonstrate the link between media communication about sustainability and its impact on …
被引用次数：213 相关文章

Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands

HM Kong, A Witmaier, E Ko - Journal of Business Research, 2021 - ideas.repec.org
German and South Korean cultural groups are examined in two studies to demonstrate the
link between media communication about sustainability and its impact on eWOM and …

Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands

HM Kong, A Witmaier, E Ko - Journal of Business …, 2021 - yonsei.elsevierpure.com
Abstract German and South Korean cultural groups are examined in two studies to
demonstrate the link between media communication about sustainability and its impact on …

[引用][C] Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands

HM Kong, A Witmaier, E Ko - Journal of Business …, 2021 - epub.ub.uni-muenchen.de
Sustainability and social media communication: How consumers respond to marketing efforts of
luxury and non-luxury fashion brands Logo Logo www.lmu.de | UB | Blättern | Hilfe Zur …

Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands

HM Kong, A Witmaier, E Ko - Journal of Business Research, 2021 - econpapers.repec.org
German and South Korean cultural groups are examined in two studies to demonstrate the
link between media communication about sustainability and its impact on eWOM and …

[引用][C] Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands

HM Kong, A Witmaier, E Ko - Journal of Business Research, 2021 - cir.nii.ac.jp
Sustainability and social media communication: How consumers respond to marketing efforts
of luxury and non-luxury fashion brands | CiNii Research CiNii 国立情報学研究所 学術情報 …
[PDF] nscpolteksby.ac.id

[PDF][PDF] Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands☆

HM Kong, A Witmaier, E Ko - nscpolteksby.ac.id
ABSTRACT German and South Korean cultural groups are examined in two studies to
demonstrate the link between media communication about sustainability and its impact on …
[PDF] e-tarjome.com

[PDF][PDF] Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands☆

HM Kong, A Witmaier, E Ko - e-tarjome.com
ABSTRACT German and South Korean cultural groups are examined in two studies to
demonstrate the link between media communication about sustainability and its impact on …