Live streaming commerce: a review and research agenda

X Luo, WM Lim, JH Cheah, XJ Lim… - Journal of Computer …, 2023 - Taylor & Francis
Live streaming on social media has evolved into live streaming commerce (LSC), a subset of
electronic commerce that merges real-time social interaction with digital marketing. LSC is …

Live Streaming Commerce: A Review and Research Agenda

X Luo, WM Lim, JH Cheah, XJ Lim… - Journal of Computer …, 2023 - cronfa.swan.ac.uk
Live streaming on social media has evolved into live streaming commerce (LSC), a subset of
electronic commerce that merges real-time social interaction with digital marketing. LSC is …

Live Streaming Commerce: A Review and Research Agenda

X Luo, WM Lim, JH Cheah, XJ Lim, YK Dwivedi - researchbank.swinburne.edu.au
Live streaming on social media has evolved into live streaming commerce (LSC), a subset of
electronic commerce that merges real-time social interaction with digital marketing. LSC is …

[PDF][PDF] Live Streaming Commerce: A Review and Research Agenda

X Luo, WM Lim, JH Cheah, XJ Lim, YK Dwivedi - 2023 - researchgate.net
Live streaming on social media has evolved into live streaming commerce (LSC), a subset of
electronic commerce that merges real-time social interaction with digital marketing. LSC is …