The implications of Islam for advertising messages: The Middle Eastern context

G Rice, M Al-Mossawi - Journal of Euromarketing, 2002 - Taylor & Francis
Islam is the religion of a vast and growing number of consumers around the world. There is
evidence to suggest that religious beliefs can impact consumer behavior and response to …

The implications of Islam for advertising messages: The Middle Eastern context

G Rice, M Al-Mossawi - Journal of Euro-Marketing, 2002 - elibrary.ru
Islam is the religion of a vast and growing number of consumers around the world. There is
evidence to suggest that religious beliefs can impact consumer behavior and response to …