Greenfluencers as agents of social change: The effectiveness of sponsored messages in driving sustainable consumption

PS Kapoor, MS Balaji, Y Jiang - European Journal of Marketing, 2023 - emerald.com
Purpose This study aims to examine the role of message appeals (concrete vs abstract)
posted by greenfluencers in determining their behavioral intention toward the sponsored …
被引用次数：37 相关文章

[引用][C] Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption

PS Kapoor, MS Balaji, Y Jiang - European Journal of Marketing, 2022 - ingentaconnect.com
Purpose This study aims to examine the role of message appeals (concrete vs abstract)
posted by greenfluencers in determining their behavioral intention toward the sponsored …

Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption

PS Kapoor, MS Balaji, Y Jiang - European Journal of Marketing, 2022 - emerald.com
Purpose This study aims to examine the role of message appeals (concrete vs abstract)
posted by greenfluencers in determining their behavioral intention toward the sponsored …

Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption

P Kapoor, MS Balaji, Y Jiang - European Journal of Marketing, 2022 - rennes-sb.hal.science
This study aims to examine the role of message appeals (concrete vs abstract) posted by
greenfluencers in determining their behavioral intention toward the sponsored sustainable …

Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption

P Kapoor, MS Balaji, Y Jiang - European Journal of Marketing, 2022 - hal.science
This study aims to examine the role of message appeals (concrete vs abstract) posted by
greenfluencers in determining their behavioral intention toward the sponsored sustainable …