[HTML][HTML] Unraveling the relationship between audience engagement and audiovisual characteristics of automotive green advertising on Chinese TikTok (Douyin)

C Wang, Z Li - Plos one, 2024 - journals.plos.org
As video platforms such as Douyin, also known as TikTok's Chinese version, continue to
grow, there is an increasing interest in the study of green advertising videos to understand …

[HTML][HTML] Unraveling the relationship between audience engagement and audiovisual characteristics of automotive green advertising on Chinese TikTok (Douyin)

C Wang, Z Li - PLOS ONE, 2024 - ncbi.nlm.nih.gov
As video platforms such as Douyin, also known as TikTok's Chinese version, continue to
grow, there is an increasing interest in the study of green advertising videos to understand …

Unraveling the relationship between audience engagement and audiovisual characteristics of automotive green advertising on Chinese TikTok (Douyin)

C Wang, Z Li - PLoS ONE, 2024 - ui.adsabs.harvard.edu
As video platforms such as Douyin, also known as TikTok's Chinese version, continue to
grow, there is an increasing interest in the study of green advertising videos to understand …

Unraveling the relationship between audience engagement and audiovisual characteristics of automotive green advertising on Chinese TikTok (Douyin).

C Wang, Z Li - PLoS ONE, 2024 - search.ebscohost.com
As video platforms such as Douyin, also known as TikTok's Chinese version, continue to
grow, there is an increasing interest in the study of green advertising videos to understand …

Unraveling the relationship between audience engagement and audiovisual characteristics of automotive green advertising on Chinese TikTok (Douyin).

C Wang, Z Li - Plos one, 2024 - europepmc.org
As video platforms such as Douyin, also known as TikTok's Chinese version, continue to
grow, there is an increasing interest in the study of green advertising videos to understand …

Unraveling the relationship between audience engagement and audiovisual characteristics of automotive green advertising on Chinese TikTok (Douyin)

C Wang, Z Li - PloS one, 2024 - pubmed.ncbi.nlm.nih.gov
As video platforms such as Douyin, also known as TikTok's Chinese version, continue to
grow, there is an increasing interest in the study of green advertising videos to understand …

Unraveling the relationship between audience engagement and audiovisual characteristics of automotive green advertising on Chinese TikTok (Douyin).

C Wang, Z Li - Plos one, 2024 - europepmc.org
As video platforms such as Douyin, also known as TikTok's Chinese version, continue to
grow, there is an increasing interest in the study of green advertising videos to understand …