Going digital? The impact of social media marketing on retail website traffic, orders and sales

L Dolega, F Rowe, E Branagan - Journal of Retailing and Consumer …, 2021 - Elsevier
Given the rapid proliferation of digital technology, social media has become a key digital
marketing strategy to promote business products, with the ultimate aim of maximising profits …

Going digital? The impact of social media marketing on retail website traffic, orders and sales

L Dolega, F Rowe, E Branagan - Journal of Retailing and …, 2021 - econpapers.repec.org
Given the rapid proliferation of digital technology, social media has become a key digital
marketing strategy to promote business products, with the ultimate aim of maximising profits …

Going digital? The impact of social media marketing on retail website traffic, orders and sales

L Dolega, F Rowe, E Branagan - Journal of Retailing and Consumer …, 2021 - ideas.repec.org
Given the rapid proliferation of digital technology, social media has become a key digital
marketing strategy to promote business products, with the ultimate aim of maximising profits …