You ruined our love story, but I just cannot hate you—A moderation–mediation analysis of past experienced brand love and brand hate
A Brandão, B Ribeiro, M Gadekar - International Journal of …, 2023 - Wiley Online Library
The development of the consumer–brand relationship is crucial for brands as it reflects how
well a consumer is emotionally connected with the brand. However, due to unacceptable …
well a consumer is emotionally connected with the brand. However, due to unacceptable …
You ruined our love story, but I just cannot hate you—A moderation–mediation analysis of past experienced brand love and brand hate.
A Brandão, B Ribeiro… - International Journal of …, 2023 - search.ebscohost.com
The development of the consumer–brand relationship is crucial for brands as it reflects how
well a consumer is emotionally connected with the brand. However, due to unacceptable …
well a consumer is emotionally connected with the brand. However, due to unacceptable …