Exploring the personalization-intrusiveness-intention framework to evaluate the effects of personalization in social media
Personalization is prevalent in modern social media marketing strategies. However, the
users of social media services may perceive that personalized content is intrusive. These …
users of social media services may perceive that personalized content is intrusive. These …
Exploring the personalization-intrusiveness-intention framework to evaluate the effects of personalization in social media
J Lee, C Kim, KC Lee - 2022 - dl.acm.org
Personalization is prevalent in modern social media marketing strategies. However, the
users of social media services may perceive that personalized content is intrusive. These …
users of social media services may perceive that personalized content is intrusive. These …
Exploring the personalization-intrusiveness-intention framework to evaluate the effects of personalization in social media
J Lee, C Kim, KC Lee - International Journal of Information …, 2022 - scholarworks.bwise.kr
Personalization is prevalent in modern social media marketing strategies. However, the
users of social media services may perceive that personalized content is intrusive. These …
users of social media services may perceive that personalized content is intrusive. These …