[HTML][HTML] Artificial intelligence as an enabler of B2B marketing: A dynamic capabilities micro-foundations approach

P Mikalef, K Conboy, J Krogstie - Industrial Marketing Management, 2021 - Elsevier
Over the past few decades research has predominantly focused on the technical aspects
and theoretical challenges of Artificial Intelligence (AI). With the deluge of data and the …

[PDF][PDF] Artificial intelligence as an enabler of B2B marketing: A dynamic capabilities micro-foundations approach

P Mikalef, K Conboy, J Krogstie - Industrial Marketing …, 2021 - researchgate.net
Over the past few decades research has predominantly focused on the technical aspects
and theoretical challenges of Artificial Intelligence (AI). With the deluge of data and the …

[PDF][PDF] Artificial intelligence as an enabler of B2B marketing: A dynamic capabilities micro-foundations approach

P Mikalef, K Conboy, J Krogstie - Industrial Marketing …, 2021 - nscpolteksby.ac.id
Over the past few decades research has predominantly focused on the technical aspects
and theoretical challenges of Artificial Intelligence (AI). With the deluge of data and the …

Artificial intelligence as an enabler of B2B marketing: A dynamic capabilities micro-foundations approach.

P Mikalef, K Conboy, J Krogstie - Industrial Marketing Management, 2021 - psycnet.apa.org
Over the past few decades research has predominantly focused on the technical aspects
and theoretical challenges of Artificial Intelligence (AI). With the deluge of data and the …

Artificial intelligence as an enabler of B2B marketing: A dynamic capabilities micro-foundations approach

P Mikalef, K Conboy, J Krogstie - 2021 - ntnuopen.ntnu.no
Over the past few decades research has predominantly focused on the technical aspects
and theoretical challenges of Artificial Intelligence (AI). With the deluge of data and the …

[PDF][PDF] Artificial intelligence as an enabler of B2B marketing: A dynamic capabilities micro-foundations approach

P Mikalef, K Conboy, J Krogstie - Industrial Marketing Management, 2021 - e-tarjome.com
Over the past few decades research has predominantly focused on the technical aspects
and theoretical challenges of Artificial Intelligence (AI). With the deluge of data and the …

[PDF][PDF] Artificial intelligence as an enabler of B2B marketing: A dynamic capabilities micro-foundations approach

P Mikalef, K Conboy, J Krogstie - Industrial Marketing …, 2021 - nscpolteksby.ac.id
Over the past few decades research has predominantly focused on the technical aspects
and theoretical challenges of Artificial Intelligence (AI). With the deluge of data and the …