Brand skill: linking brand functionality with consumer-based brand equity

M Mohan, FR Jiménez, BP Brown… - Journal of Product & …, 2017 - emerald.com
Purpose This paper aims to explore the relationship between brand functionality and
consumer-based brand equity. Design/methodology/approach A mixed-methods approach …
被引用次数：46 相关文章
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[PDF][PDF] Brand skill: linking brand functionality with consumer-based brand equity

M Mohan, FR Jiménez, BP Brown, C Cantrell - scholar.archive.org
Purpose: This article explores the relationship between brand functionality and consumer-
based brand equity. Design/Methodology/Approach: A mixed-methods approach was …