Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

M Muda, MI Hamzah - Journal of Research in Interactive Marketing, 2021 - emerald.com
Purpose In spite of the increasing organic and interactive marketing activities over social
media, a general understanding of the source credibility of voluntary user-generated content …
被引用次数：162 相关文章
[PDF] researchgate.net

[PDF][PDF] Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

M Muda, MI Hamzah - 2021 - researchgate.net
Purpose–In spite of the increasing organic and interactive marketing activities over social
media, a general understanding of the source credibility of voluntary user-generated content …

Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

M Muda, MI Hamzah - Journal of Research in Interactive …, 2021 - ingentaconnect.com
PurposeIn spite of the increasing organic and interactive marketing activities over social
media, a general understanding of the source credibility of voluntary user-generated content …