Digital visual engagement: influencing purchase intentions on Instagram

C Valentini, S Romenti, G Murtarelli… - Journal of communication …, 2018 - emerald.com
Purpose The purpose of this paper is to investigate the effects of visual communications on
Instagram users' propensity to engage with image-based content through online behaviors …
被引用次数：207 相关文章

[引用][C] Digital Visual Engagement: influencing purchase intentions on Instagram

C Valentini, S Romenti, G Murtarelli… - JOURNAL OF …, 2018 - apeiron.iulm.it
Digital Visual Engagement: influencing purchase intentions on Instagram IRIS IRIS Home
Sfoglia Macrotipologie & tipologie Autore Titolo Settore Scientifico Disciplinare Tipo …

Digital visual engagement: Influencing purchase intentions on Instagram.

C Valentini, S Romenti, G Murtarelli… - Journal of …, 2018 - psycnet.apa.org
Purpose: The purpose of this paper is to investigate the effects of visual communications on
Instagram users' propensity to engage with image-based content through online behaviors …

Digital visual engagement: influencing purchase intentions on Instagram

C Valentini, S Romenti, G Murtarelli… - Journal of …, 2018 - emerald.com
Purpose The purpose of this paper is to investigate the effects of visual communications on
Instagram users' propensity to engage with image-based content through online behaviors …

[引用][C] Digital visual engagement: influencing purchase intentions on Instagram

C Valentini, S Romenti, G Murtarelli… - Journal of …, 2018 - ingentaconnect.com
Purpose The purpose of this paper is to investigate the effects of visual communications on
Instagram users' propensity to engage with image-based content through online behaviors …