Customer engagement and purchase intention in live-streaming digital marketing platforms: 实时流媒体数字营销平台中的客户参与和购买意向

P Clement Addo, J Fang, AO Asare… - The Service Industries …, 2021 - Taylor & Francis
摘要在社交商务诞生之前， 因为在线渠道缺乏人性化和社会化线索以及客户参与不足等原因
制约了电子商务的发展。 本研究旨在探讨顾客参与直播营销对消费者购买意愿的影响 …
被引用次数：227 相关文章

Customer engagement and purchase intention in live-streaming digital marketing platforms

P Clement Addo, J Fang, AO Asare… - The Service Industries …, 2021 - econpapers.repec.org
The lack of human and social cues and customer engagement impedes traditional e-
commerce until the birth of social commerce. This study investigates how customer …

Customer engagement and purchase intention in live-streaming digital marketing platforms

P Clement Addo, J Fang, AO Asare… - The Service Industries …, 2021 - ingentaconnect.com
The lack of human and social cues and customer engagement impedes traditional e-
commerce until the birth of social commerce. This study investigates how customer …

Customer engagement and purchase intention in live-streaming digital marketing platforms

PC Addo, J Fang, AO Asare… - The Service Industries …, 2021 - ideas.repec.org
The lack of human and social cues and customer engagement impedes traditional e-
commerce until the birth of social commerce. This study investigates how customer …
[PDF] researchgate.net

[PDF][PDF] Customer engagement and purchase intention in live-streaming digital marketing platforms

PC Addo, J Fang, AO Asare, N Bakabbey - 2021 - researchgate.net
The lack of human and social cues and customer engagement impedes traditional e-
commerce until the birth of social commerce. This study investigates how customer …
[PDF] researchgate.net

[PDF][PDF] Customer engagement and purchase intention in live-streaming digital marketing platforms

PC Addo, J Fang, AO Asare, N Bakabbey - 2021 - researchgate.net
The lack of human and social cues and customer engagement impedes traditional e-
commerce until the birth of social commerce. This study investigates how customer …