Emerging trends in product bundling: Investigating consumer choice and firm behavior

VR Rao, GJ Russell, H Bhargava, A Cooke… - Customer Needs and …, 2018 - Springer
Bundling is the practice of selling two or more products together, often at a discounted price.
In this article, we extend the concept of bundling to a wide variety of choice settings. We …

Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior

VR Rao, GJ Russell, H Bhargava… - Customer Needs …, 2018 - econpapers.repec.org
Bundling is the practice of selling two or more products together, often at a discounted price.
In this article, we extend the concept of bundling to a wide variety of choice settings. We …

Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior

VR Rao, GJ Russell, H Bhargava, A Cooke… - Customer Needs and …, 2018 - ideas.repec.org
Bundling is the practice of selling two or more products together, often at a discounted price.
In this article, we extend the concept of bundling to a wide variety of choice settings. We …

[引用][C] Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior

VR Rao, GJ Russell, H Bhargava, A Cooke… - Customer Needs and …, 2017 - cir.nii.ac.jp
Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior |
CiNii Research CiNii 国立情報学研究所 学術情報ナビゲータ[サイニィ] 詳細へ移動 検索フォームへ …

[PDF][PDF] Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior

VR Rao, GJ Russell, H Bhargava, A Cooke… - space, 2017 - researchgate.net
Bundling is the practice of selling two or more products together, often at a discounted price.
In this article, we extend the concept of bundling to a wide variety of choice settings. We …

Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior

VR Rao, GJ Russell, H Bhargava… - Customer Needs …, 2018 - search.proquest.com
Bundling is the practice of selling two or more products together, often at a discounted price.
In this article, we extend the concept of bundling to a wide variety of choice settings. We …

Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior

VR Rao, GJ Russell, H Bhargava, A Cooke… - Customer needs and …, 2018 - iro.uiowa.edu
Bundling is the practice of selling two or more products together, often at a discounted price.
In this article, we extend the concept of bundling to a wide variety of choice settings. We …

[PDF][PDF] Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior

VR Rao, GJ Russell, H Bhargava, A Cooke… - space, 2017 - researchgate.net
Bundling is the practice of selling two or more products together, often at a discounted price.
In this article, we extend the concept of bundling to a wide variety of choice settings. We …