Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation
J Flecha-Ortíz, M Santos-Corrada… - Journal of Business …, 2021 - Elsevier
This study examines how the Self-expression of Millennials on Snapchat impacts the
platform's use and user purchase motivations. Employing the uses and gratifications (U&G) …
platform's use and user purchase motivations. Employing the uses and gratifications (U&G) …
Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation
J Flecha-Ortíz, M Santos-Corrada… - Journal of Business …, 2021 - econpapers.repec.org
This study examines how the Self-expression of Millennials on Snapchat impacts the
platform's use and user purchase motivations. Employing the uses and gratifications (U&G) …
platform's use and user purchase motivations. Employing the uses and gratifications (U&G) …
Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation
J Flecha-Ortíz, M Santos-Corrada… - Journal of Business …, 2021 - ideas.repec.org
This study examines how the Self-expression of Millennials on Snapchat impacts the
platform's use and user purchase motivations. Employing the uses and gratifications (U&G) …
platform's use and user purchase motivations. Employing the uses and gratifications (U&G) …