The role of supply chain resilience and absorptive capacity in the relationship between marketing–supply chain management alignment and firm performance: A …

MA Salam, S Bajaba - Journal of Business & Industrial Marketing, 2023 - emerald.com
Purpose This paper aims to adopt a resource-based view (RBV) to investigate the link
between marketing (MRKT)–supply chain management (SCM) alignment, supply chain …
被引用次数：24 相关文章

The role of supply chain resilience and absorptive capacity in the relationship between marketing–supply chain management alignment and firm performance: a …

MA Salam, S Bajaba - Journal of Business & Industrial Marketing, 2022 - emerald.com
Purpose This paper aims to adopt a resource-based view (RBV) to investigate the link
between marketing (MRKT)–supply chain management (SCM) alignment, supply chain …

The role of supply chain resilience and absorptive capacity in the relationship between marketing–supply chain management alignment and firm performance: a …

MA Salam, S Bajaba - The Journal of Business and Industrial …, 2022 - ingentaconnect.com
Purpose This paper aims to adopt a resource-based view (RBV) to investigate the link
between marketing (MRKT)–supply chain management (SCM) alignment, supply chain …