Theorising data-driven innovation capabilities to survive and thrive in the digital economy

S Sultana, S Akter, E Kyriazis - Journal of Strategic Marketing, 2022 - Taylor & Francis
While data-driven innovation (DDI) is receiving substantial attention from academics and
industry specialists, there is limited research on its dimensions and effects in marketing. We …
被引用次数：26 相关文章

Theorising Data-Driven Innovation Capabilities to Survive and Thrive in the Digital Economy

S Sultana, S Akter, E Kyriazis - Journal of Strategic Marketing, 2022 - ro.uow.edu.au
While data-driven innovation (DDI) is receiving substantial attention from academics and
industry specialists, there is limited research on its dimensions and effects in marketing. We …