Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis

N Donthu, S Kumar, N Pandey, N Pandey… - Journal of Business …, 2021 - Elsevier
In this study, we use bibliometric analysis and systematic review to analyze electronic word-
of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of …

Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis

N Donthu, S Kumar, N Pandey, N Pandey… - Journal of Business …, 2021 - ideas.repec.org
In this study, we use bibliometric analysis and systematic review to analyze electronic word-
of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of …

Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis

N Donthu, S Kumar, N Pandey… - Journal of Business …, 2021 - econpapers.repec.org
In this study, we use bibliometric analysis and systematic review to analyze electronic word-
of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of …

[引用][C] Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis

N Donthu, S Kumar, N Pandey, N Pandey… - Journal of Business …, 2021 - cir.nii.ac.jp
Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric
analysis | CiNii Research CiNii 国立情報学研究所 学術情報ナビゲータ[サイニィ] 詳細へ移動 検索 …