Tourism e-commerce live streaming: Identifying and testing a value-based marketing framework from the live streamer perspective

C Xie, J Yu, SS Huang, J Zhang - Tourism management, 2022 - Elsevier
Live streaming has become an important means for tourism product marketing in the internet
age. However, from value-based marketing perspective, the value attributes and factors of …
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Tourism e-commerce live streaming: identifying and testing a value-based marketing framework from the live streamer perspective.

C Xie, J Yu, S Huang, J Zhang - 2022 - cabidigitallibrary.org
Live streaming has become an important means for tourism product marketing in the internet
age. However, from value-based marketing perspective, the value attributes and factors of …

Tourism e-commerce live streaming: Identifying and testing a value-based marketing framework from the live streamer perspective

C Xie, J Yu, SS Huang, J Zhang - 2022 - ro.ecu.edu.au
Live streaming has become an important means for tourism product marketing in the internet
age. However, from value-based marketing perspective, the value attributes and factors of …