Purchase intention of fashion product as an impact of digital marketing, mediated by customer engagement in the generation z

TS Kaihatu - Jurnal Manajemen Pemasaran, 2020 - jurnalpemasaran.petra.ac.id
This research is to study the impact of digital marketing on consumer engagement and
purchase intention, consumer engagement on purchase intention, and the mediating effect …
被引用次数：34 相关文章

PURCHASE INTENTION OF FASHION PRODUCT AS AN IMPACT OF DIGITAL MARKETING, MEDIATED BY CUSTOMER ENGAGEMENT IN THE GENERATION Z

TS Kaihatu - 2021 - dspace.uc.ac.id
This research is to study the impact of digital marketing on consumer engagement and
purchase intention, consumer engagement on purchase intention, and the mediating effect …