Reversed polarity items in tourism scales: best practice or dimensional pitfall?

BB Boley, E Jordan, KM Woosnam - Current Issues in Tourism, 2021 - Taylor & Francis
Disciplines such as marketing and education have begun to question the benefits of
incorporating reverse polarity items (eg a mixture of negatively and positively worded items) …

Reversed polarity items in tourism scales: best practice or dimensional pitfall?

BB Boley, E Jordan… - Current Issues in Tourism, 2021 - econpapers.repec.org
Disciplines such as marketing and education have begun to question the benefits of
incorporating reverse polarity items (eg a mixture of negatively and positively worded items) …

Reversed polarity items in tourism scales: best practice or dimensional pitfall?

BB Boley, E Jordan, KM Woosnam - 2021 - cabidigitallibrary.org
Disciplines such as marketing and education have begun to question the benefits of
incorporating reverse polarity items (eg a mixture of negatively and positively worded items) …

Reversed polarity items in tourism scales: best practice or dimensional pitfall?

BB Boley, E Jordan, KM Woosnam - Current Issues in Tourism, 2021 - ideas.repec.org
Disciplines such as marketing and education have begun to question the benefits of
incorporating reverse polarity items (eg a mixture of negatively and positively worded items) …

Reversed polarity items in tourism scales: best practice or dimensional pitfall?

BB Boley, E Jordan, KM Woosnam - Current Issues in Tourism, 2021 - ingentaconnect.com
Disciplines such as marketing and education have begun to question the benefits of
incorporating reverse polarity items (eg a mixture of negatively and positively worded items) …