The Impact of TikTok UGC Videos on Online Purchase Intention: Mediating Role of Cognitive States
NH Minh, LS Hai, NA Phi, LBT Duyen… - Pacific Asia Journal of …, 2024 - aisel.aisnet.org
Background: User-Generated Content (UGC) videos have received considerable attention in
recent years thanks to their great potential for buyers and sellers. However, the effect of this …
recent years thanks to their great potential for buyers and sellers. However, the effect of this …
The Impact of TikTok UGC Videos on Online Purchase Intention: Mediating Role of Cognitive States
NH Minh, LS Hai, NA Phi, LBT Duyen, LTQ Giang - 2023 - aisel.aisnet.org
Background: User-Generated Content (UGC) videos have received considerable attention in
recent years thanks to their great potential for buyers and sellers. However, the effect of this …
recent years thanks to their great potential for buyers and sellers. However, the effect of this …