Characteristics of consumer segments based on perceptions of the impact of digitalisation
M Garai-Fodor, L Vasa, K Jäckel - Decision Making: Applications …, 2023 - dmame-journal.org
The focus of our research was to examine consumer perceptions of attitudes towards
digitalisation. The perception of digitalisation was also analysed from a generation-specific …
digitalisation. The perception of digitalisation was also analysed from a generation-specific …
Characteristics of consumer segments based on perceptions of the impact of digitalisation
M Garai-Fodor, L Vasa, K Jäckel - Decision Making: Applications …, 2023 - dmame-journal.org
The focus of our research was to examine consumer perceptions of attitudes towards
digitalisation. The perception of digitalisation was also analysed from a generation-specific …
digitalisation. The perception of digitalisation was also analysed from a generation-specific …