What motivates users' viewing and purchasing behavior motivations in live streaming: a stream-streamer-viewer perspective

S Zheng, J Chen, J Liao, HL Hu - Journal of Retailing and Consumer …, 2023 - Elsevier
Live streaming has offered new opportunities for retailers to increase their sales, hence its
reception of continuous scholarly attention. However, understanding the antecedents of …
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[PDF] researchgate.net

[PDF][PDF] What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective

S Zheng, J Chen, J Liao, HL Hu - Journal of Retailing and …, 2023 - researchgate.net
Live streaming has offered new opportunities for retailers to increase their sales, hence its
reception of continuous scholarly attention. However, understanding the antecedents of …

What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective

S Zheng, J Chen, J Liao, HL Hu - Journal of Retailing and Consumer …, 2023 - ideas.repec.org
Live streaming has offered new opportunities for retailers to increase their sales, hence its
reception of continuous scholarly attention. However, understanding the antecedents of …

What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective

S Zheng, J Chen, J Liao, HL Hu - Journal of Retailing and …, 2023 - econpapers.repec.org
Live streaming has offered new opportunities for retailers to increase their sales, hence its
reception of continuous scholarly attention. However, understanding the antecedents of …