Why and how do individual entrepreneurs use digital channels in an emerging market? Determinants of use and channel coordination

M Bellaaj - International Journal of Emerging Markets, 2023 - emerald.com
Purpose Many studies have examined the use of social media by either customers or firms,
especially in developed markets. However, little is known about why young individual …
被引用次数：30 相关文章

Why and how do individual entrepreneurs use digital channels in an emerging market? Determinants of use and channel coordination

M Bellaaj - International Journal of Emerging Markets, 2021 - econpapers.repec.org
Purpose-Many studies have examined the use of social media by either customers or firms,
especially in developed markets. However, little is known about why young individual …

Why and how do individual entrepreneurs use digital channels in an emerging market? Determinants of use and channel coordination

M Bellaaj - International Journal of Emerging Markets, 2021 - ideas.repec.org
Purpose-Many studies have examined the use of social media by either customers or firms,
especially in developed markets. However, little is known about why young individual …

Why and how do individual entrepreneurs use digital channels in an emerging market? Determinants of use and channel coordination

M Bellaaj - International Journal of Emerging Markets, 2021 - ingentaconnect.com
PurposeMany studies have examined the use of social media by either customers or firms,
especially in developed markets. However, little is known about why young individual …

Why and how do individual entrepreneurs use digital channels in an emerging market? Determinants of use and channel coordination

M Bellaaj - International Journal of Emerging Markets, 2021 - emerald.com
Purpose Many studies have examined the use of social media by either customers or firms,
especially in developed markets. However, little is known about why young individual …