The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences
MTH Le - Spanish Journal of Marketing-ESIC, 2021 - emerald.com
Purpose The purpose of this paper is threefold. First, it aims to clarify the moderating role of
self-esteem (SE) and susceptibility to normative influence (SNI) in the relationship between …
self-esteem (SE) and susceptibility to normative influence (SNI) in the relationship between …
The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences
MTH Le - Spanish journal of marketing-ESIC, 2021 - dialnet.unirioja.es
Purpose–The purpose of this paper is threefold. First, it aims to clarify the moderating role of
selfesteem (SE) and susceptibility to normative influence (SNI) in the relationship between …
selfesteem (SE) and susceptibility to normative influence (SNI) in the relationship between …
[PDF][PDF] The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences
MTH Le - 2020 - pdfs.semanticscholar.org
Purpose–The purpose of this paper is threefold. First, it aims to clarify the moderating role of
selfesteem (SE) and susceptibility to normative influence (SNI) in the relationship between …
selfesteem (SE) and susceptibility to normative influence (SNI) in the relationship between …
[HTML][HTML] The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences
MTH Le - Spanish Journal of Marketing-ESIC, 2021 - emerald.com
Purpose The purpose of this paper is threefold. First, it aims to clarify the moderating role of
self-esteem (SE) and susceptibility to normative influence (SNI) in the relationship between …
self-esteem (SE) and susceptibility to normative influence (SNI) in the relationship between …
[PDF][PDF] The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences
MTH Le - 2020 - scholar.archive.org
Purpose–The purpose of this paper is threefold. First, it aims to clarify the moderating role of
selfesteem (SE) and susceptibility to normative influence (SNI) in the relationship between …
selfesteem (SE) and susceptibility to normative influence (SNI) in the relationship between …
The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences
MTH Le - Spanish Journal of Marketing-ESIC, 2021 - search.proquest.com
Purpose The purpose of this paper is threefold. First, it aims to clarify the moderating role of
self-esteem (SE) and susceptibility to normative influence (SNI) in the relationship between …
self-esteem (SE) and susceptibility to normative influence (SNI) in the relationship between …