Institutional work for value co-creation: navigating amid power and persistence
Service-dominant logic (SD logic) is directed at transcending goods-dominant logic. SD
logic proposes service (ie,'the process of using one's resources for the benefit of another …
logic proposes service (ie,'the process of using one's resources for the benefit of another …
[PDF][PDF] Institutional Work for Value Co-Creation: Navigating amid Power and Persistence
O Berthod, M Helfen, J Sydow - researchgate.net
Service-dominant logic (SD logic) is directed at transcending goods-dominant logic. SD
logic proposes service (ie,'the process of using one's resources for the benefit of another …
logic proposes service (ie,'the process of using one's resources for the benefit of another …