Fifteen years of customer engagement research: a bibliometric and network analysis
Purpose In recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
Fifteen years of customer engagement research: a bibliometric and network analysis
LD Hollebeek, TG Sharma, R Pandey… - Journal of Product & …, 2022 - centaur.reading.ac.uk
Purpose-In recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage, and stock returns, has risen to occupy a …
yield enhanced firm sales, competitive advantage, and stock returns, has risen to occupy a …
Fifteen years of customer engagement research: a bibliometric and network analysis
LD Hollebeek, TG Sharma, R Pandey… - Journal of Product …, 2021 - ingentaconnect.com
PurposeIn recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
Fifteen years of customer engagement research: a bibliometric and network analysis
LD Hollebeek, TG Sharma, R Pandey… - Journal of Product …, 2022 - portal.research.lu.se
Purpose: In recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
Fifteen years of customer engagement research: a bibliometric and network analysis
LD Hollebeek, TG Sharma, R Pandey… - Journal of Product & …, 2022 - centaur.reading.ac.uk
Purpose-In recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage, and stock returns, has risen to occupy a …
yield enhanced firm sales, competitive advantage, and stock returns, has risen to occupy a …