The new 3Ps of sustainability marketing: The case of fashion

L Fuxman, I Mohr, AB Mahmoud, N Grigoriou - Sustainable Production and …, 2022 - Elsevier
Sustainability marketing in the fashion industry is the subject of this theoretical synthesis.
This conceptual essay entails dissecting the conceptual underpinnings and construction …
被引用次数：52 相关文章

The new 3Ps of sustainability marketing: the case of fashion

L Fuxman, I Mohr, AB Mahmoud… - Sustainable …, 2022 - research.monash.edu
Sustainability marketing in the fashion industry is the subject of this theoretical synthesis.
This conceptual essay entails dissecting the conceptual underpinnings and construction …

[引用][C] The new 3Ps of sustainability marketing: The case of fashion

L Fuxman, I Mohr, AB Mahmoud, N Grigoriou - 2022