Understanding social media adoption in SMEs: Empirical evidence from the United Arab Emirates

A AlSharji, SZ Ahmad, AR Abu Bakar - Journal of Entrepreneurship in …, 2018 - emerald.com
Purpose This paper aims to investigate the key drivers of social media adoption intention by
small-and medium-sized enterprises (SMEs). Design/methodology/approach It uses a multi …
被引用次数：196 相关文章
[PDF] researchgate.net

[PDF][PDF] Journal of Entrepreneurship in Emerging Economies

A AlSharji, SZ Ahmad, ARA Bakar - researchgate.net
Purpose–This paper aims to investigate the key drivers of social media adoption intention by
small-and medium-sized enterprises (SMEs). Design/methodology/approach–It uses a multi …
[PDF] researchgate.net

[PDF][PDF] Journal of Entrepreneurship in Emerging Economies

A AlSharji, SZ Ahmad, ARA Bakar - researchgate.net
Purpose–This paper aims to investigate the key drivers of social media adoption intention by
small-and medium-sized enterprises (SMEs). Design/methodology/approach–It uses a multi …

[引用][C] Understanding social media adoption in SMEs: Empirical evidence from the United Arab Emirates

AA Sharji, AR Abu Bakar - 2018 - Emerald Publishing Limited