City brand in the perception of inhabitants of European capitals: Linear ordering using the TOPSIS method

E Glińska, S Hajduk - International Entrepreneurship Review, 2024 - ier.uek.krakow.pl
Objective: The objective of the article is to develop a methodology of city ranking based on
the criterion of a city's brand image among its inhabitants. Research Design & Methods: The …
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City Brand in the Perception of Inhabitants of European Capitals: Linear Ordering Using the TOPSIS Method

E Glińska, S Hajduk - International Entrepreneurship Review, 2024 - bazekon.icm.edu.pl
Objective: The objective of the article is to develop a methodology of city ranking based on
the criterion of a city's brand image among its inhabitants. Research Design & Methods: The …

City brand in the perception of inhabitants of European capitals: Linear ordering using the TOPSIS method.

E Glińska, S Hajduk - International Entrepreneurship Review, 2024 - search.ebscohost.com
Objective: The objective of the article is to develop a methodology of city ranking based on
the criterion of a city's brand image among its inhabitants. Research Design & Methods …