Knowledge-based marketing and competitive advantage: developing new scales using mixed method approach

M Mohammad Shafiee - Journal of Modelling in Management, 2021 - emerald.com
Purpose One of the most challenging issues businesses face today is seeking ways toward
gaining competitive advantage (CA). Although previous research considered several …
被引用次数：28 相关文章

Knowledge-based marketing and competitive advantage: developing new scales using mixed method approach

M Mohammad Shafiee - Journal of Modelling in Management, 2021 - ingentaconnect.com
Purpose One of the most challenging issues businesses face today is seeking ways toward
gaining competitive advantage (CA). Although previous research considered several …