Data-driven market effectiveness: the role of a sustained customer analytics capability in business operations

MA Hossain, S Akter, V Yanamandram… - … Forecasting and Social …, 2023 - Elsevier
This study's objective is to investigate how a business can achieve data-driven market
effectiveness through the sustained application of a customer analytics capability to its …
被引用次数：8 相关文章

Data-driven market effectiveness: The role of a sustained customer analytics capability in business operations

MA Hossain, S Akter, V Yanamandram… - … Forecasting and Social …, 2023 - ro.uow.edu.au
This study's objective is to investigate how a business can achieve data-driven market
effectiveness through the sustained application of a customer analytics capability to its …
[PDF] kramabaliacademica.com

[PDF][PDF] Data-driven market effectiveness: The role of a sustained customer analytics capability in business operations

MA Hossain, S Akter… - … & Social Change, 2023 - kramabaliacademica.com
This study's objective is to investigate how a business can achieve data-driven market
effectiveness through the sustained application of a customer analytics capability to its …