Qualitative research in marketing: what can academics do better?

JM Crick - Journal of Strategic Marketing, 2021 - Taylor & Francis
Qualitative research is designed to generate in-depth and subjective findings to build theory.
Combined with the quantitative bias of top-tier journals, many qualitative researchers do not …
被引用次数：143 相关文章

Qualitative research in marketing: what can academics do better?

J Crick - repository.lboro.ac.uk
Qualitative research is designed to generate in-depth and subjective findings to build theory.
Combined with the quantitative bias of top-tier journals, many qualitative researchers do not …