How humor in advertising works: A meta-analytic test of alternative models
M Eisend - Marketing letters, 2011 - Springer
This study tests a cognitive and an affective model based on extant explanations of the
effects of humor along with a new affective–cognitive model. Results are derived from meta …
effects of humor along with a new affective–cognitive model. Results are derived from meta …
[PDF][PDF] How humor in advertising works: A meta-analytic test of alternative models
M Eisend - 2010 - Citeseer
This study tests a cognitive and an affective model based on extant explanations of the
effects of humor along with a new affective–cognitive model. Results are derived from meta …
effects of humor along with a new affective–cognitive model. Results are derived from meta …
How humor in advertising works: A meta-analytic test of alternative models.
M Eisend - Marketing Letters: A Journal of Research in Marketing, 2011 - psycnet.apa.org
This study tests a cognitive and an affective model based on extant explanations of the
effects of humor along with a new affective–cognitive model. Results are derived from meta …
effects of humor along with a new affective–cognitive model. Results are derived from meta …
[PDF][PDF] How Humor in Advertising Works: A Meta-analytic Test of Alternative Models
M Eisend - researchgate.net
This study tests a cognitive and an affective model based on extant explanations of the
effects of humor along with a new affective-cognitive model. Results are derived from meta …
effects of humor along with a new affective-cognitive model. Results are derived from meta …
[引用][C] How humor in advertising works: A meta-analytic test of alternative models
M Eisend - Marketing Letters, 2011 - econpapers.repec.org
EconPapers: How humor in advertising works: A meta-analytic test of alternative models
EconPapers Economics at your fingertips EconPapers Home About EconPapers Working Papers …
EconPapers Economics at your fingertips EconPapers Home About EconPapers Working Papers …
How humor in advertising works: A meta-analytic test of alternative models
M Eisend - Marketing Letters, 2011 - JSTOR
This study tests a cognitive and an affective model based on extant explanations of the
effects of humor along with a new affective-cognitive model. Results are derived from meta …
effects of humor along with a new affective-cognitive model. Results are derived from meta …
[PDF][PDF] How humor in advertising works: A meta-analytic test of alternative models
M Eisend - 2010 - communicationcache.com
This study tests a cognitive and an affective model based on extant explanations of the
effects of humor along with a new affective–cognitive model. Results are derived from meta …
effects of humor along with a new affective–cognitive model. Results are derived from meta …
How humor in advertising works: A meta-analytic test of alternative models.
M Eisend - Marketing Letters, 2011 - search.ebscohost.com
This study tests a cognitive and an affective model based on extant explanations of the
effects of humor along with a new affective-cognitive model. Results are derived from meta …
effects of humor along with a new affective-cognitive model. Results are derived from meta …
How humor in advertising works: A meta-analytic test of alternative models
M Eisend - Marketing Letters, 2011 - search.proquest.com
This study tests a cognitive and an affective model based on extant explanations of the
effects of humor along with a new affective-cognitive model. Results are derived from meta …
effects of humor along with a new affective-cognitive model. Results are derived from meta …
[引用][C] How humor in advertising works: A meta-analytic test of alternative models
M Eisend - Marketing Letters, 2010 - cir.nii.ac.jp