When Social Media Delivers Customer Service

P Gunarathne, H Rui, A Seidmann - MIS quarterly, 2018 - JSTOR
Companies increasingly are providing customer service through social media, helping
customers on a real-time basis. Although some traditional call centers might prioritize …

[PDF][PDF] WHEN SOCIAL MEDIA DELIVERS CUSTOMER SERVICE: DIFFERENTIAL CUSTOMER TREATMENT IN THE AIRLINE INDUSTRY

P Gunarathne, H Rui, A Seidmann - MIS Quarterly, 2018 - business.pitt.edu
On Saturday, February 13, 2010, filmmaker Kevin Smith, after being told by Southwest
Airlines to leave a plane he had boarded, angrily sent out a tweet to his 1.6 million Twitter …

When Social Media Delivers Customer Service: Differential Customer Treatment in the Airline Industry

P Gunarathne, H Rui, A Seidmann - … Information Systems Quarterly, 2018 - aisel.aisnet.org
Companies increasingly are providing customer service through social media, helping
customers on a real-time basis. Although some traditional call centers might prioritize …

[PDF][PDF] WHEN SOCIAL MEDIA DELIVERS CUSTOMER SERVICE: DIFFERENTIAL CUSTOMER TREATMENT IN THE AIRLINE INDUSTRY

P Gunarathne, H Rui, A Seidmann - misq.umn.edu
We follow a bag-of-words approach to group similar tweets into clusters using the K-Means
algorithm. Considering the inherently noisy nature of text in tweets, first, we preprocess and …

WHEN SOCIAL MEDIA DELIVERS CUSTOMER SERVICE: DIFFERENTIAL CUSTOMER TREATMENT IN THE AIRLINE INDUSTRY.

P Gunarathne, H Rui, A Seidmann - MIS Quarterly, 2018 - search.ebscohost.com
The article presents a study on customer service provided through social media by several
major US airlines. Topics include the tendency for airlines to respond more to complaints …

When Social Media Delivers Customer Service:: Differential Customer Treatment in the Airline Industry

P Gunarathne, H Rui, A Seidmann - MIS Quarterly, 2018 - dialnet.unirioja.es
Companies increasingly are providing customer service through social media, helping
customers on a real-time basis. Although some traditional call centers might prioritize …

[PDF][PDF] WHEN SOCIAL MEDIA DELIVERS CUSTOMER SERVICE: DIFFERENTIAL CUSTOMER TREATMENT IN THE AIRLINE INDUSTRY

P Gunarathne, H Rui, A Seidmann - academia.edu
We follow a bag-of-words approach to group similar tweets into clusters using the K-Means
algorithm. Considering the inherently noisy nature of text in tweets, first, we preprocess and …

When social media delivers customer service: differential customer treatment in the airline industry

P Gunarathne, H Rui, A Seidmann - MIS Quarterly, 2018 - dl.acm.org
Companies increasingly are providing customer service through social media, helping
customers on a real-time basis. Although some traditional call centers might prioritize …

[PDF][PDF] WHEN SOCIAL MEDIA DELIVERS CUSTOMER SERVICE: DIFFERENTIAL CUSTOMER TREATMENT IN THE AIRLINE INDUSTRY

P Gunarathne, H Rui, A Seidmann - misq.umn.edu
We follow a bag-of-words approach to group similar tweets into clusters using the K-Means
algorithm. Considering the inherently noisy nature of text in tweets, first, we preprocess and …