Applying customer loyalty classification with RFM and Naïve Bayes for better decision making
I Ranggadara, G Wang… - … International Seminar on …, 2019 - ieeexplore.ieee.org
The problem faced by the e-commerce industry in determining customer loyalty is that it is
very difficult to be classified into the form of promotions every year to customers who are …
very difficult to be classified into the form of promotions every year to customers who are …
[PDF][PDF] Applying Customer Loyalty Classification with RFM and Naïve Bayes for Better Decision Making
I Ranggadara, G Wang, ER Kaburuan - researchgate.net
The problem faced by the e-commerce industry in determining customer loyalty is that it is
very difficult to be classified into the form of promotions every year to customers who are …
very difficult to be classified into the form of promotions every year to customers who are …