[PDF][PDF] Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

M Civelek, M Červinka, K Gajdka, V Nétek - Management & Marketing - sciendo.com
Due to lack of sources, SMEs face certain problems when applying innovative activities.
Since marketing communication tools enable to perform innovative actions, SMEs' usage of …

Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

M Civelek, M Červinka, K Gajdka… - Management & Marketing, 2021 - ideas.repec.org
Due to lack of sources, SMEs face certain problems when applying innovative activities.
Since marketing communication tools enable to perform innovative actions, SMEs' usage of …

Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs.

M Civelek, M Červinka, K Gajdka… - Management & …, 2021 - search.ebscohost.com
Due to lack of sources, SMEs face certain problems when applying innovative activities.
Since marketing communication tools enable to perform innovative actions, SMEs' usage of …

Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

M Civelek, M Červinka, K Gajdka… - Management & …, 2021 - search.proquest.com
Due to lack of sources, SMEs face certain problems when applying innovative activities.
Since marketing communication tools enable to perform innovative actions, SMEs' usage of …

[PDF][PDF] Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

K GAJDKA, V NÉTEK - scholar.archive.org
Due to lack of sources, SMEs face certain problems when applying innovative activities.
Since marketing communication tools enable to perform innovative actions, SMEs' usage of …

Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

C Mehmet, Č Michal, G Krzysztof… - Management & …, 2021 - econpapers.repec.org
Due to lack of sources, SMEs face certain problems when applying innovative activities.
Since marketing communication tools enable to perform innovative actions, SMEs' usage of …

[PDF][PDF] Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

K GAJDKA, V NÉTEK - researchgate.net
Due to lack of sources, SMEs face certain problems when applying innovative activities.
Since marketing communication tools enable to perform innovative actions, SMEs' usage of …

[PDF][PDF] Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

K GAJDKA, V NÉTEK - researchgate.net
Due to lack of sources, SMEs face certain problems when applying innovative activities.
Since marketing communication tools enable to perform innovative actions, SMEs' usage of …