Way to success: understanding top streamer's popularity and influence from the perspective of source characteristics

Y Guo, K Zhang, C Wang - Journal of Retailing and Consumer Services, 2022 - Elsevier
Live streaming opens a new way for selling products, in which the streamer plays a leading
role. Whereas e-commerce live streaming has become ever-increasingly prevalent, how to …
被引用次数：171 相关文章

Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics

Y Guo, K Zhang, C Wang - Journal of Retailing and Consumer …, 2022 - ideas.repec.org
Live streaming opens a new way for selling products, in which the streamer plays a leading
role. Whereas e-commerce live streaming has become ever-increasingly prevalent, how to …

Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics

Y Guo, K Zhang, C Wang - Journal of Retailing and Consumer …, 2022 - econpapers.repec.org
Live streaming opens a new way for selling products, in which the streamer plays a leading
role. Whereas e-commerce live streaming has become ever-increasingly prevalent, how to …