The impact of artificial intelligence on the marketing practices of professional services firms

C Bezuidenhout, T Heffernan, R Abbas… - Journal of Marketing …, 2023 - Taylor & Francis
Artificial intelligence (AI) is rapidly evolving, influencing service industries and Professional
Services Firms (PSFs) embracing AI to improve margins. In this paper, we reveal how AI …
被引用次数：9 相关文章

The impact of Artificial Intelligence on the marketing practices of Professional Services Firms

C Bezuidenhout, T Heffernan, R Abbas… - Journal of Marketing …, 2022 - ro.uow.edu.au
Artificial intelligence (AI) is rapidly evolving, influencing service industries and Professional
Services Firms (PSFs) embracing AI to improve margins. In this paper, we reveal how AI …