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[HTML][HTML] Navigating the platform economy: Crafting a customer analytics capability instrument

MA Hossain, S Akter, V Yanamandram… - Journal of Business …, 2024 - Elsevier
The prevalence of the platform economy is rapidly increasing, primarily driven by the
incorporation of big data into the digital business environment. Big data contains substantial …
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Navigating the platform economy: Crafting a customer analytics capability instrument

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Navigating the platform economy: Crafting a customer analytics capability instrument

MA Hossain, S Akter, V Yanamandram… - Journal of Business …, 2024 - orca.cardiff.ac.uk
The prevalence of the platform economy is rapidly increasing, primarily driven by the
incorporation of big data into the digital business environment. Big data contains substantial …