A dynamic segmentation approach for targeting and customizing direct marketing campaigns

T Reutterer, A Mild, M Natter… - Journal of interactive …, 2006 - journals.sagepub.com
An important aspect of customer relationship management is the targeting of customer
segments with tailored promotional activities. While most contributions focus on the selection …
被引用次数：137 相关文章

A dynamic segmentation approach for targeting and customizing direct marketing campaigns.

T Reutterer, A Mild, M Natter… - Journal of Interactive …, 2006 - search.ebscohost.com
An important aspect of customer relationship management is the targeting of customer
segments with tailored promotional activities. While most contributions focus on the selection …

A dynamic segmentation approach for targeting and customizing direct marketing campaigns

T Reutterer, A Mild, M Natter… - Journal of Interactive …, 2006 - openresearch.surrey.ac.uk
An important aspect of customer relationship management is the targeting of customer
segments with tailored promotional activities. While most contributions focus on the selection …

A dynamic segmentation approach for targeting and customizing direct marketing campaigns

T Reutterer, A Mild, M Natter, A Taudes - Journal of Interactive Marketing, 2006 - Elsevier
An important aspect of customer relationship management is the targeting of customer
segments with tailored promotional activities. While most contributions focus on the selection …
[PDF] reutterer.com

[PDF][PDF] A DYNAMIC SEGMENTATION APPROACH FOR TARGETING AND CUSTOMIZING DIRECT MARKETING CAMPAIGNS

T REUTTERER, A MILD, M NATTER… - JOURNAL OF …, 2006 - reutterer.com
The retail industry is characterized by fierce price competition among companies that offer
rather similar product assortments and pursue aggressive promotional policies within given …
[PDF] academia.edu

[PDF][PDF] A Dynamic Segmentation Approach for Targeting and Customizing Direct Marketing Campaigns

T Reutterer, A Mild, M Natter, A Taudes - academia.edu
An important aspect of customer relationship management is the targeting of customer
segments with tailored promotional activities. While most contributions focus on the selection …
[PDF] reutterer.com

[PDF][PDF] A DYNAMIC SEGMENTATION APPROACH FOR TARGETING AND CUSTOMIZING DIRECT MARKETING CAMPAIGNS

T REUTTERER, A MILD, M NATTER… - JOURNAL OF …, 2006 - reutterer.com
The retail industry is characterized by fierce price competition among companies that offer
rather similar product assortments and pursue aggressive promotional policies within given …
[PDF] psu.edu

[PDF][PDF] A Dynamic Segmentation Approach for Targeting and Customizing Direct Marketing Campaigns

T Reutterer, A Mild, M Natter, A Taudes - Citeseer
An important aspect of customer relationship management is the targeting of customer
segments with tailored promotional activities. While most contributions focus on the selection …
[PDF] uni-frankfurt.de

[PDF][PDF] A Dynamic Segmentation Approach for Targeting and Customizing Direct Marketing Campaigns

T Reutterer, A Mild, M Natter, A Taudes - marketing.uni-frankfurt.de
An important aspect of customer relationship management is the targeting of customer
segments with tailored promotional activities. While most contributions focus on the selection …

A dynamic segmentation approach for targeting and customizing direct marketing campaigns

T Reutterer, A Mild, M Natter, A Taudes - Journal of Interactive Marketing, 2006 - zora.uzh.ch
An important aspect of customer relationship management is the targeting of customer
segments with tailored promotional activities. While most contributions focus on the selection …