What the eyes don't see, the heart doesn't buy: the Premium Motors case

GHV Noveletto, J Lana, RB Partyka, JRR Lemos - Revista de Gestão, 2023 - emerald.com
What the eyes don't see, the heart doesn't buy: the Premium Motors case | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …

[PDF][PDF] What the eyes don't see, the heart doesn't buy: the Premium Motors case

GHV Noveletto, J Lana, RB Partyka, JRR Lemos - 2023 - researchgate.net
Purpose–This teaching case aims to encourage reflection on the formulation of the strategic
repositioning of an automotive dealership. Design/methodology/approach–Built on the …

[HTML][HTML] What the eyes don't see, the heart doesn't buy: the Premium Motors case

GH Vieira Noveletto, J Lana, R Beal Partyka… - Revista de …, 2023 - emerald.com
Purpose This teaching case aims to encourage reflection on the formulation of the strategic
repositioning of an automotive dealership. Design/methodology/approach Built on the …