[HTML][HTML] The impact of characteristic factors of the direct-to-consumer marketing model on consumer loyalty in the digital intermediary era

W Mu, Y Yi - Frontiers in Psychology, 2024 - frontiersin.org
In the era of digital intermediaries, the direct-to-consumer (DTC) marketing model is gaining
prominence in the retail and brand marketing domains. This model exhibits a distinct …

The impact of characteristic factors of the direct-to-consumer marketing model on consumer loyalty in the digital intermediary era

W Mu, Y Yi - Frontiers in psychology, 2024 - pubmed.ncbi.nlm.nih.gov
In the era of digital intermediaries, the direct-to-consumer (DTC) marketing model is gaining
prominence in the retail and brand marketing domains. This model exhibits a distinct …

[HTML][HTML] The impact of characteristic factors of the direct-to-consumer marketing model on consumer loyalty in the digital intermediary era

W Mu, Y Yi - Frontiers in Psychology, 2024 - ncbi.nlm.nih.gov
In the era of digital intermediaries, the direct-to-consumer (DTC) marketing model is gaining
prominence in the retail and brand marketing domains. This model exhibits a distinct …

The impact of characteristic factors of the direct-to-consumer marketing model on consumer loyalty in the digital intermediary era.

W Mu, Y Yi - Frontiers in Psychology, 2024 - europepmc.org
In the era of digital intermediaries, the direct-to-consumer (DTC) marketing model is gaining
prominence in the retail and brand marketing domains. This model exhibits a distinct …