Consumer engagement in social media brand communities: A literature review

ZR Santos, CMK Cheung, PS Coelho, P Rita - International Journal of …, 2022 - Elsevier
With the prevalence of social media, a great deal of research has examined consumer
engagement in social media brand communities. However, we lack a holistic understanding …
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Consumer engagement in social media brand communities: A literature review.

ZR Santos, CMK Cheung, PS Coelho… - International Journal of …, 2022 - psycnet.apa.org
With the prevalence of social media, a great deal of research has examined consumer
engagement in social media brand communities. However, we lack a holistic understanding …

Consumer engagement in social media brand communities: A literature review

ZR Santos, CMK Cheung, PS Coelho… - International Journal of …, 2022 - ideas.repec.org
With the prevalence of social media, a great deal of research has examined consumer
engagement in social media brand communities. However, we lack a holistic understanding …

Consumer engagement in social media brand communities: A literature review

ZR Santos, CMK Cheung… - International Journal of …, 2022 - econpapers.repec.org
With the prevalence of social media, a great deal of research has examined consumer
engagement in social media brand communities. However, we lack a holistic understanding …