… digital changes some things, others remain the same. Here, we identify three core tensions at
the heart of digital transformation—… These tensions frame a concrete discussion of strategic …

… how the focal firm designed a standardized core IT platform with differentiated satellite IT
components that can be changed without affecting core IT standardization. Finally, assimilation …

… digital transformation (… transformation outcomes, our paper suggests that a more fruitful
approach would be to conceptualize DT as a journey that often encounters contradictory tensions. …

… their core digital platforms and infrastructures in order to realize their strategic goals. … renewal
as a paradoxical digital transformation process. We base these tensions on our review of a …

… who fail to perceive the paradoxical tensions are stuck in the … We identify what these tensions
in digital innovation projects … core challenges for established organizations in their digital …

… After further examination of the ‘hits’ and their relevance, we were left with 125 articles in
peer-reviewed journals that treated digital transformation as a core subject, are in English and …

… needed to blend physical and digital together can fuel tensions for organizational members
that … ” in which the unit is both connected to and disconnected from the core organization. The …

… What is still not properly understood is the way the transformation evolves at lower levels of
… digital transformation is missing. To provide a better understanding of digital transformation …

… on digital transformation, there has been relatively little research on the microfoundational
mechanisms that contribute to the successful digital transformation … the digital transformation of …

… core product (eg, shoes, cruise, theme park) remains the same, but the digital part is integrated
with the core … One final implication of our research is that the digital transformation of the …