… Here, we identify three core tensions at the heart of digital transformation—products vs …
alternatives for global companies. Overall, we emphasize that digital transformation is not an …

… Given the importance of digital transformation and the lack of … established companies
strategically lead the digital transformation. The study focuses on drivers of digital transformation, …

… firms are established manufacturing companies within the process of digital transformation
or … ; 2) the manufacturing companies have had digital transformation on their agenda for at …

… the company holistically, because digital transformation means a permanent change that can
affect various aspects of the company. … is the market power of established companies in the …

… Both new and established companies participating in the network still faced significant hurdles
in … For established players, the obstacles were often more daunting, because the entire …

… established companies to which we refer as companies whose key products and services
were established … Second, the company needed to already have launched a DT strategy. Third…

… To realize a future of autonomous cars, Company B has established a number of new
partnerships … In addition, close partnerships have been established with smaller startups in order …

… of IT strategies—and the drivers of digital transformation in companies’ organization systems.
… A well-established area in the literature on business processes is constituted around …

… of established firms at which digital transformation is a holistic form of business transformation,
… of changes and their features when a company develops a DTS. The research question of …

… In conclusion of this paper could be established the following inferences and … that the digital
transformation in business companies is an organizational change through the use of digital …