Ø Moen, P Servais - Journal of international marketing, 2002 - journals.sagepub.com
… criticism directed at the stage models focuses on newly established high-involvement exporters. … 1), who defines a born globalcompany as “a company which, from or near its founding, …
… Dutch beverage-company Heineken is using digital … Although many established incumbents have changed in … transformation for established firms operating on a globalstage and (b) …
S Andersson, I Wictor - Journal of international Entrepreneurship, 2003 - Springer
… internationalisation model and other stage models (Bilkey and … Thus, we used this company as a case company as well as … , global marketing was established in 2001 with the Finnish …
Y Doz, J Santos, P Williamson - Ubiquity, 2001 - dl.acm.org
… companies achieved global leadership starting from a home base located on the periphery of their industry. Those that did were seen by most managers in establishedcompanies … stage …
R Kanter - Journal of business venturing, 1985 - Elsevier
Accumulated research findings call into question the ability of established corporations to develop and manage new ventures successfully. This article argues that the problem comes in …
Ø Moen - International marketing review, 2002 - emerald.com
… development process involving various stages – as expressed by … 1) defined Born Global firms as “a company which, from or … why some newly established firms become global, while …
TK Das, IY He - International Journal of Entrepreneurial Behavior & …, 2006 - emerald.com
… Large establishedcompanies may dominate the markets and … formation stage to the operational stage in large established firms … companies, especially if the companies are at different …
A Aspelund, Ø Moen - Reassesing the Internationalization of the Firm, 2001 - emerald.com
… The Born Global firm is defined as a company which, from or … second generation to firms established between 1976 and … firm is the way it seems to leapfrog several of the stages found in …
O Burgel, GC Murray - Journal of International Marketing, 2000 - journals.sagepub.com
… entry decisions than either transaction cost or stage theory. … Following established research practice, we have chosen the … We find ourselves within the established tradition of …