… , market responsiveness, and franchisee performance. Based on data collected from 152
franchisees … analysis revealed that market responsiveness, franchisor resources and relational …

… EO and the franchisee’s market responsiveness improves franchised-outlet performance.
The internal process through which the franchisee’s perceptions of the franchisor’s EO and …

… dynamic capabilities (innovation and responsiveness) on franchisee performance. The
research findings also indicate that cultural sensitivity moderates the effect of franchise …

… Foreign franchisees are the main source of foreign market intelligence, regularly informing
… Hence, franchisees perceive responsiveness as a sign that franchisors value their market …

… This paper expands the existing literature by studying market orientation's relationships
with business performance by emphasizing business strategies with differentiation and cost …

… franchising (MUF) and performance on four key challenges in franchise chain management:
growth, uniformity, local responsiveness… located in various markets, MU franchisees may not …

… franchisee owner’s perspective, we unravel the performance … Bringing customers into
franchising research, we propose … a key contextual condition for the performance effect of an …

… My firm and this partner are very conscientious, responsive, and resourceful in maintaining
a … Our results clearly show the benefits of strong marketing partnership to be manifold: • …

… responsiveness and system-wide adaptation) upon franchise system performance across four
common multiple unit franchising … franchisees to assist them in meeting local market needs…

… in a given market at a given time (t). In the process of enhancing the franchisee performance
for the … The demand for franchisee outlets is more responsive to the market conditions than …